There are millions of ecommerce websites online all pedaling goods and services making online marketing a most competitive field. The odds always fall in favor of the most well planned SEO strategies. Setting up the best on-site SEO plans for your business requires in depth knowledge on the dynamics of page ranking and this sometimes requires the help of professionals such as rush adventure SEO services Toronto and the likes. Here are a few things to consider as best on-site practices when running an SEO campaign for your site.
- Keyword strategy –
There are certain keywords that best represent your business, services and your brand and it is essential that you optimize the contents on your ecommerce store using these keywords. Your site must have adequate volume of these keywords and the trick is to target words that can convert into customers, those words that wouldn’t be highly targeted by competitors and would likely rank high
- Solving problems –
Most online marketers use a certain approach in creating keywords that work for them. This works across all stations as it easily appeals to audience, the formula goes like this; identifying a need, create words or terms that specifically target these needs and recommend a solution by means of referring to the services you provide and the various options.
- Using keyword explorers –
It is necessary to confirm that the keywords you have come up with are less common and yet would get you noticed like a dog in pajamas. The best way to be certain of this is to use keyword explorers, there are numerous sites that offer such services and what they do is to check the level of usage of whatever keyword you throw at it. The statistics of use that it reveals would determine how competitive these keywords are and if they are recommendable. Another example of keyword assistance is Google’s auto suggest. How does this work? Have you noticed when you type a word or a query the auto suggestion gives you numerous options as to what you may be trying to request. These are auto suggestions and can be used as keywords as well.
- Find competitive keywords –
Now there are keywords which are popular with certain products and because companies have over-used these keywords it becomes difficult to get a reasonable ranking using these keywords. The best thing to do is work around the keywords, substitute a few words, lengthen the keyword or add a premise that buttresses an idea. Every keyword can be tweaked to look different and still mean the same thing
- Distribution and volume –
A lot of people are not sure how SEO works but as far as content is concerned, if your site has any chance against competitors the keywords would have to be well distributed around the website in the right volume. Avoid “keyword stuffing” but make sure to do your best in including keywords to headings, subheadings, URLs, bodies, images and every other content the pages may contain.
- Use HTTPS site –
Lots of ecommerce websites run on HTTP websites though it is more secure to use HTTPS to boost security of data and to increase ranking as well.
- Add purchase intentions to your keywords –
An ecommerce website basically deal on sales and purchase so it would be a great strategy to include intention of how to purchase or where to purchase to your keywords. It is precise and would drive potential clients straight to you.
- Include Meta descriptions –
Ecommerce sites require specific and detailed Meta descriptions on all products as this would improve search results, they present a potential to makes sales from search results as these would stand as added advantage over competitors.
- Resize images –
Some images on ecommerce websites, due to size might take a while to load, this can be a bit of a turn off, and however, resizing images can speed up loading time.
- Including marketing videos –
Videos can be optimized on-site to help boost sales and website visibility. When you search for a particular product Google displays available sites, images, and videos for this product so including videos that summarize the advantages of your products can get your site noticed fast.